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Social Responsibility News
| 1.17.2012 |
Washington Post |
Making a Case for a Corporate Conscience
When does corporate social responsibility (CSR) become an integral way for companies to engage stakeholders and build or maintain trust in a company? In Europe, where CSR reporting became widespread before it caught on in the U.S., CSR reports addressed this question and included financial performance, a company’s policies toward its employees and the community, and environmental impact. Communication and CSR managers describe an arch during the past 15 years from corporate philanthropy to “issues management” to, ideally, when CSR becomes an expression of corporate culture and values. CSR itself becomes sustainable when it is directly related to a company’s business.
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| 1.11.2012 |
Smart Planet |
Corporate Social Responsibility Remains Tough to Measure
The biggest impediment to broader implementation of corporate social responsibility (CSR) is the fact that it is notoriously tough to measure the impact of CSR efforts by businesses. Of several surveyed companies supporting CSR programs, only 35% said they can directly measure the impact of their CSR efforts on profitability. The top two perceived benefits came in improved customer satisfaction and the ability to retain talent, survey respondents said. Analysts postulate that if there was a direct link between CSR and profitability metrics or shareholder value, more businesses would pay attention.
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| 1.9.2012 |
Marketwatch |
Annual Corporate Responsibility Best Practices Report Released
A survey from Corporate Responsibility (CR) Magazine, the Corporate Responsibility Officer Association (CROA) and NYSE Euronext indicates that 72% of all companies said they had formal corporate responsibility programs in 2011, up from 62% in 2010. The second annual survey reviewed a diverse variety of programs and aspects of the corporate responsibility movement, determining that formal programs are on the rise; lead corporate responsibility roles are increasing; and companies are better communicating social messages to multiple audiences using a variety of vehicles.
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